By Harry Mills
This article peels away the secret that surrounds the psychology of effect to bare how the world's so much persuasive politicians, advertisers, salespeople and spin-doctors paintings their magic.
Read Online or Download Artful Persuasion: How to Command Attention, Change Minds, and Influence People PDF
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Additional resources for Artful Persuasion: How to Command Attention, Change Minds, and Influence People
The press called her the co-candidate. But when the polls turned sour at the prospect of a feminist First Lady, Hillary took the advice of her image consultants and did an abrupt turnaround. She ditched the power suits, lightened her hair, and dressed in more feminine outfits. She began campaigning as a mother and even boasted publicly about her low-fat cookie recipe. In the meantime, Hillary successfully confronted allegations about Bill's infidelity. S. health care system and faced ridicule for communicating with the dead Eleanor Roosevelt through a spirit medium.
Being referred to, endorsed, or quoted on paper suggests expert status. John F. Kennedy John F. Kennedy wrote two books: Why England Slept and Profiles in Courage. Both played key parts in establishing Kennedy's credentials, first as a junior politician and later as a national statesman. The first, Why England Slept (published in 1940), helped establish John Kennedy as a potential politician. Father Joseph Kennedy persuaded family friend and journalist Arthur Krock to turn John's very ordinary undergraduate thesis on English foreign policy in the 1930s into a book.
2. " The advertising claims were now credible. Avis, which had lost money for thirteen straight years, suddenly began to make money. "Candor is very disarming," say Ries and Trout. "Every negative statement you make about yourself is instantly accepted as a truth. Positive statements, on the other hand, are looked at as dubious at best. "12 Advertising agency Doyle Dane Bernbach (DDB) used the "law of candor" to create a remarkable campaign for Volkswagen, starting in 1960. 1). Here are some of the headlines used: • Ugly is only skin-deep.